Bernie Vaudrey – Head of Business and Inward Investment

Bernie provides strategic leadership to ensure investors receive clear, coordinated support from the council and its Greater Manchester partners. With more than 20 years’ experience in economic development across Greater Manchester, she has built strong relationships with key organisations including the Greater Manchester Combined Authority and the Growth Company. She gives investors direct access to senior networks and decision makers, helping them navigate opportunities and accelerate progress.

Nick White – Business Engagement Manager (Inward Investment)

Nick is the council’s lead for investor relations, working as part of an integrated team with Invest Manchester. Together, they connect investors to one of the UK’s most dynamic and fast-growing business ecosystems. Nick provides responsive, tailored guidance and market insight to companies considering relocation to Salford. In addition, as the council’s lead for strategic creative and tech accounts, he maintains trusted relationships across the sector and actively facilitates collaboration and high value business to business connections. 

Sarah supports sustainable business growth across Salford and leads on Low Carbon business engagement.  Working closely with the GM Business Growth Hub and the University of Salford, she develops and delivers innovative programmes that drive the city’s growing green economy - positioning Salford as a forward-thinking, sustainable destination for investment.  With extensive experience in sustainability, Sarah can connect your organisation to local networks and specialist forums, identifying opportunities presented by the green transition.